Rob Booker is a forex seminar entertainer, a forex "systems" marketer and he is not a successful trader. I can say this from plenty of personal experience: I attended two of his seminars, co-taught another one with him in Canada, and am mentioned in his book. Once Rob held a contest to see who could submit the most profitable system. A guy wrote an elaborate description of a "winning system" and submitted it, knowing full well that it was a system that was a guaranteed loser. Rob awarded him first place, lol, and never tested the system! Rob makes nearly all of his (big) money from selling systems-of-the-month (stuff you can easily find online.) He has not been seen on FF since professional trader Phil McGrew (look him up here--his posts are gold) made him his "buddy" and would speak the truth whenever Rob would post. Stay far away from this clown.
The blender company could have reduced this risk by shorting the euro and buying the USD when they were at parity. That way, if the dollar rose in value, the profits from the trade would offset the reduced profit from the sale of blenders. If the USD fell in value, the more favorable exchange rate will increase the profit from the sale of blenders, which offsets the losses in the trade. rob booker.com