The blender company could have reduced this risk by shorting the euro and buying the USD when they were at parity. That way, if the dollar rose in value, the profits from the trade would offset the reduced profit from the sale of blenders. If the USD fell in value, the more favorable exchange rate will increase the profit from the sale of blenders, which offsets the losses in the trade.
A forex or currency futures contract is an agreement between two parties to deliver a set amount of currency at a set date, called the expiry, in the future. Futures contracts are traded on an exchange for set values of currency and with set expiry dates. Unlike a forward, the terms of a futures contract are non-negotiable. A profit is made on the difference between the prices the contract was bought and sold at. Most speculators don't hold futures contracts until expiration, as that would require they deliver/settle the currency the contract represents. Instead, speculators buy and sell the contracts prior to expiration, realizing their profits or losses on their transactions.
Its such a shame to write a negative review as I actually think Rob is a nice guy... I like some of his non trading ideas a lot...eg Im now a lifetime subscriber to brain.fm thanks to one of his emails (which overall are great). Rob seems to be good at motivating people and in my opinion teaches correct mindset however his actual trades are terrible! I signed up for the booker report and without one word of a lie he had a 100% failure rate. Honestly ...every single trade went against him Whats really worrying is that he says things like 'Im buying Oil at $30 and Ill buy more at $25 and even more at $20 etc etc' because its a bargain...this is buy and hold investor thinking...not trading.